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Tuesday, October 7, 2008
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Economic Development

Economic Profile:
The City of Redondo Beach is located in the South Bay part of Los Angeles County, which is in the southwesterly portion of the State of California.  The City?s population has been slowly, but steadily growing in the past few years.  As reported in the 2000 Census, the population as of January 2000 is 63,261.  In comparison, the population reported in the 1990 Census was 60,167.  The minimal net gain in population of 3,094 over the 10 year period reflects the fact that the City is primarily a residential (mostly built-out) and recreational community.

Significant concentrations of employment and retail activity include the northern industrial complex anchored by the TRW campus, the Harbor/Pier area which generates a positive cash flow of $2.3 Million to support services to the rest of the community, a regional mall, the South Bay Galleria anchoring the east end of the City and an eclectic mix of specialty shops and services known as the Riviera Village in the south.

Economic indicators are mixed but improving at this time.  The trend indicates a general slowing in activity.  Property Tax and Sales Tax revenues show modest growth.  Unemployment has risen from last year?s historic low of 2.7 percent.  The housing market remains strong although price increases have moderated somewhat. Median home values have increased by 9.2 percent over the last year.  Demand for homes in the desirable beach cities has raised the median value of a residence in Redondo Beach from 359,500 to 392,500.  Housing activity remains a strong sector of the local economy and Redondo Beach continues to develop housing which both supports the local employment base and which provides housing opportunities for employees from surrounding job rich communities.  In the period from 1990 to 2000 the city added 4.7 percent to the housing stock with a net gain of 1,323 housing units.  Population growth over the same period was 3.4 percent.  Redondo Beach has maintained a balanced land use profile.  In comparison, many surrounding communities continue to have pronounced jobs to housing imbalance.   For example, the City of El Segundo has only 7,261 housing units to support the current employment level of 57,535 jobs.
 

Economic Development:
The City?s economy and that of the entire South Bay have and continue to diversify.  The narrow base defense and aerospace dependent economy of the 1990?s has been broadened significantly.  Until recently the tourism, trade, technology, film and media sectors had led strong economic growth.  With the ?dot com meltdown? and the events of ?September 11? these industries have experienced substantial declines.  Ironically, at this time several major military and aerospace projects such as the new joint strike fighter and TRW?s corporate campus project are anticipated to provide a substantial boost to the local economy.

Despite the recent downturn, the service sector is showing some signs of rebound.  Occupancy rates for area hotels have fallen about 16 percent from last year?s all time historic highs but are stabilizing.

Several major retail placements have recently occurred.  Expo Design Center, a subsidiary of Home Depot opened for business adjacent to the South Bay Galleria.  This business is anticipated to generate over $350,000 in local sales tax and employ over 125.  In the Harbor area, Blue Water Grill opened for business and on Artesia Boulevard Clark Adams Windows and Doors began operations.

The first two mixed-use (residential/commercial) projects are nearing completion.  1800 PCH which consists of 98 detached condominiums and 19,980 square feet of retail space has completed and sold 52 homes and leased two anchor tenants.  Another project on Avenue ?I? is in the process of leasing their ground floor retail and 12 apartment units on the upper two floors.

The ?Heart of the City? project, an intensive planning effort to develop a Master Plan for a new community center at the waterfront and up to 2,998 housing units, made substantial progress throughout the year.  In December 2001 the Planning Commission unanimously recommended approval of the plan.  On February 26, 2002 the City Council also voted unanimously to approve the plan.

Major initiatives to improve the quality of life in the city have been launched.  The city has developed a new visual identity program and is in the process of developing residential design guidelines to protect the character and quality of the neighborhoods. On Artesia Boulevard and Inglewood Avenue a streetscape improvement plan is being developed.  Other initiatives include the development of policies and recommendations on sustainable or ?green building? requirements and affordable housing.

This year also saw substantial progress on completing the objectives of the Economic Development Strategic Plan.  Among the more notable accomplishments were the completion of a searchable business database, a business excellence awards program, and direct assistance to over 24 businesses resulting in a net gain of 185 jobs and $445,000 in local sales tax.


Major Employers:

500+:
TRW 

200-499:
Crowne Plaza Redondo Beach
Cheesecake Factory
Douglas Furniture
Imperial Bank
Mervyn?s
Nordstrom
Robinsons May
South
Bay Family Health Care
United States Post Office
Web Services Company
The City of Redondo Beach
The Redondo Beach Unified School District
 

Local Business Assistance Programs and Services and Incentives 

Site Selection
The Redondo Beach Economic Development Division can assist you in locating a site for your business which meets your particular selection criteria.  Economic development staff can also assist you by broadcasting your site criteria to a well established network of commercial and industrial realtors.

Permit Assistance
For those unfamiliar with the process of obtaining permits for new construction, tenant improvements or other specialized permits, the process can be overwhelming.  Information and assistance in streamlining the process can be obtained from the Economic Development Division.

Zoning and Land Use Information
One of the important considerations in deciding on a location for your business will be the consistency of the use with zoning.  The Economic Development Division can assist you in working with the Planning Department regarding allowable uses.  This information is also available at the City?s Website here.

Business License
The City Treasurer?s Office is responsible for administering the business license program.

Demographic Information
New 2000 Census Data and other demographic information is available on the City?s website here.  For more detailed demographic information and market research contact the City?s Economic Development Division.

Filming Permits
Redondo Beach is a popular location for filming activities.  The City Treasurer?s Office, Business License Division is responsible for issuing filming permits.  The Economic Development Division and the Harbor Department staff can also be helpful in site location searches.

Temporary Events
If you are planning an event which will require the use of the public street or require traffic or public safety personnel, you should contact the Planning Department well in advance of the event to obtain a permit.

Temporary Signs
Temporary signs on private property require a permit from the Planning Department and are limited in size and duration of display.

Commercial Rehabilitation Grants
Businesses located on Artesia Boulevard and Aviation Boulevard are eligible to apply for a 60/40 (City pays 60%) grant program.  The program can help you pay for architectural fees, signage, façade improvements, code compliance work and other upgrades.  Each year all of the available funding is expended.  Therefore, you are advised to apply early. The program is administered by the Department of Recreation and Community Services.

 

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